"Yuru-Chara" stands
for “Yurui character” meaning “loose
character.”
It’s like a mascot character and devised for PR purposes by
local government, government departments, etc.
It is said there are more than 2000 Yuru-Charas in Japan.
They cheer or heal us,
therefore there is a widely popular from children to adults.
However, there are also characters to be cynical,
but in some cases they are likely to be popular in reverse.
“The Yuru-Chara GRANDPRIX” has been held once a year
from the 2010 which is a tournament to determine the NO.1
Yuru-Chara.
They become famous If they win in this tournament.
So they are commercialized in various things
and can be on CM and TV.
GRANDPRIX of 2011 is said to be about 124.4 billion yen
(about $1,225,500,000) or more in two years.
You don’t regard them as just costume mascots…
The official Yuru-Chara of Kumamoto Prefecture in Kyushu
and winner of the Yuru-Chara GRANDPRIX 2011.
Though it is a set of 5-year-old boy,
"KUMAMON"
and winner of the Yuru-Chara GRANDPRIX 2011.
Though it is a set of 5-year-old boy,
"FUNASSYI"
The unofficial Yuru-Chara of Funabashi-city, Chiba
Prefecture.
Citizens living in Funabashi made it.
It's a character with the force
most
has come to TV commercials and TV shows now.
http://kumamon-official.jp/
http://terawarosu.jimdo.com/
has come to TV commercials and TV shows now.
http://kumamon-official.jp/