Kawaii !? Yuru - Chara !

 

 

"Yuru-Chara" stands for “Yurui character” meaning “loose

 

character.”

It’s like a mascot character and devised for PR purposes by
 
local government, government departments, etc.

It is said there are more than 2000 Yuru-Charas in Japan.
 
They cheer or heal us,
 
therefore there is a widely popular from children to adults.
 
However, there are also characters to be cynical,

but in some cases they are likely to be popular in reverse.
 

 
“The Yuru-Chara GRANDPRIX” has been held once a year
 
from the 2010 which is a tournament to determine the NO.1
 
Yuru-Chara.

 
They become famous If they win in this tournament.
 
So they are commercialized in various things

and can be on CM and TV.
 

Economic effect of "Kumamon" winning Yuru-Chara
 
GRANDPRIX of 2011 is said to be about 124.4 billion yen
 
(about ＄1,225,500,000) or more in two years.

You don’t regard them as just costume mascots…
 

 
 
 

"KUMAMON"

 
The official Yuru-Chara of Kumamoto Prefecture in Kyushu
 
and winner of the Yuru-Chara GRANDPRIX 2011.
 
Though it is a set of 5-year-old boy,

 

his work is public servant.

 

"FUNASSYI"

The unofficial Yuru-Chara of Funabashi-city, Chiba

Prefecture.

Citizens living in Funabashi made​​ it.

 

In the setting of "fairy pear", it can chat.

 

Intense and bad feeling movement is feature.

 

It's a character with the force most

has come to TV commercials and TV shows now.



http://kumamon-official.jp/
http://terawarosu.jimdo.com/